Marketing as strategy : understanding the CEO's agenda for driving growth and innovation

• Main Author: Kumar, Nirmalya (Author)
• Format: Book
• Language: English
• Published: Boston, Mass. : Harvard Business School Press, c2004
• Subjects: strategický marketing; strategic marketing; příručky; handbooks
• ISBN: 1591392101 978-1-59139-210-1
• Physical Description: xv, 270 s. : il. ; 24 cm