Marketing as strategy : understanding the CEO's agenda for driving growth and innovation

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Bibliographic Details
Main Author Kumar, Nirmalya (Author)
Format Book
LanguageEnglish
Published Boston, Mass. : Harvard Business School Press, c2004
Subjects
strategický marketing
strategic marketing
příručky
handbooks
Online AccessObsah
Vydavatelská anotace
ISBN1591392101 978-1-59139-210-1
Physical Descriptionxv, 270 s. : il. ; 24 cm

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More Information
Bibliography:Obsahuje bibliografii (s. [247]-258) a rejstřík
ISBN:1591392101 978-1-59139-210-1
Physical Description:xv, 270 s. : il. ; 24 cm

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