Výzkum využití marketingových aktivit pro úspěch filmu a využití filmu pro podporu produktu, odvětví a oblasti disertační práce = Research of utilization of the marketing activities for the success of the film and utilization of the film for the support of a product, sector and region

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Bibliographic Details
Main Author Vican, Tomáš, 1972- (Dissertant)
Other Authors Kozák, Vratislav, 1956- (Thesis advisor)
Format Book
LanguageCzech
Published 2013
SeriesDisertační práce
Subjects
reklama a propagace
product placement
marketing destinací
film
advertising
destination marketing
doktorské disertace
higher doctoral dissertations
Physical Description140 s. : il. ; 25 cm

Cover

ikona Nápověda Glossary of Terms
Status More Information Location Call Number
Holdings details from Knihovna UTB
Status In house loan - deposit More Information Location Archive Call Number K/VICAN,T.

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