The strategic development of multinationals : subsidiaries and innovation

• Main Authors: Papanastassiou, Marina, 1965- (Author), Pearce, Robert D., 1943- (Author)
• Format: Book
• Language: English
• Published: Houndmills, Basingstoke, Hampshire ; New York : Palgrave Macmillan, 2009
• Subjects: nadnárodní společnosti; mezinárodní podnikání; strategický management; international business enterprises; international business; strategic planning; studie; studies
• ISBN: 9780230551336
• Physical Description: xiv, 250 s. : il. ; 23 cm

"Globalization is a "buzz-word" for the twenty-first century, but this volume argues that it is not possible to understand the current global economy without understanding the multinational"--Resumé vydavatele