Marketing 3.0 : from products to customers to the human spirit

• Main Authors: Kotler, Philip, 1931- (Author), Kartajaya, Hermawan, 1947- (Author), Setiawan, Iwan (Author)
• Corporate Author: John Wiley & Sons
• Format: Electronic eBook
• Language: English
• Published: Hoboken : Wiley, [2010]
• Subjects: marketing; marketing > sociologické aspekty; marketing > kulturní aspekty; marketing > environmentální aspekty; marketing > sociological aspects; marketing > cultural aspects; marketing > environmental aspects; příručky; elektronické knihy; handbooks, manuals, etc; electronic books
• ISBN: 9781118257883; 978-0-470-59882-5
• Physical Description: 1 online zdroj (xv, 188 stran) : ilustrace

Table of Contents:

• Front Matter
• Trends. Welcome to Marketing 3.0
• Future Model for Marketing 3.0
• Strategy. Marketing the Mission to the Consumers
• Marketing the Values to the Employees
• Marketing the Values to the Channel Partners
• Marketing the Vision to the Shareholders
• Application. Delivering Socio-Cultural Transformation
• Creating Emerging Market Entrepreneurs
• Striving for Environmental Sustainability
• Putting It All Together
• Index