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|q (brož.)
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|b cze
|d ZLD002
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|b cze
|b eng
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|a 659
|x Reklama. Public relations. Média
|2 Konspekt
|9 4
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|a 659.1
|2 MRF
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| 100 |
1 |
|
|a Vican, Tomáš,
|d 1972-
|7 ola2013741705
|4 dis
|
| 245 |
1 |
0 |
|a Výzkum využití marketingových aktivit pro úspěch filmu a využití filmu pro podporu produktu, odvětví a oblasti =
|b Research of utilization of the marketing activities for the success of the film and utilization of the film for the support of a product, sector and region : teze disertační práce /
|c autor Tomáš Vican ; školitel Vratislav Kozák
|
| 246 |
3 |
1 |
|a Research of utilization of the marketing activities for the success of the film and utilization of the film for the support of a product, sector and region
|
| 260 |
|
|
|a Zlín :
|b Univerzita Tomáše Bati ve Zlíně,
|c 2013 [i.e. 2014]
|
| 300 |
|
|
|a 56 s. :
|b il. ;
|c 21 cm
|
| 490 |
1 |
|
|a Teze disertační práce
|
| 500 |
|
|
|a Správné vročení na rubu tit. s. a v tiráži
|
| 500 |
|
|
|a "Obor: 6208V038 Management a ekonomika"
|
| 500 |
|
|
|a 30 výt.
|
| 502 |
|
|
|a Teze disertační práce (Ph.D.)--Univerzita Tomáše Bati ve Zlíně, Fakulta managementu a ekonomiky, 2013
|
| 504 |
|
|
|a Obsahuje bibliografii
|
| 546 |
|
|
|a České a anglické resumé
|
| 650 |
0 |
7 |
|a reklama a propagace
|7 ph116035
|2 czenas
|
| 650 |
0 |
7 |
|a product placement
|7 ph694860
|2 czenas
|
| 650 |
0 |
7 |
|a marketing destinací
|7 ph370265
|2 czenas
|
| 650 |
0 |
7 |
|a film
|7 ph114534
|2 czenas
|
| 650 |
0 |
9 |
|a advertising
|2 eczenas
|
| 650 |
0 |
9 |
|a product placement
|2 eczenas
|
| 650 |
0 |
9 |
|a destination marketing
|2 eczenas
|
| 650 |
0 |
9 |
|a film
|2 eczenas
|
| 655 |
|
7 |
|a disertace
|7 fd132024
|2 czenas
|
| 655 |
|
7 |
|a teze
|7 fd133701
|2 czenas
|
| 655 |
|
9 |
|a dissertations
|2 eczenas
|
| 655 |
|
9 |
|a abstracts
|2 eczenas
|
| 700 |
1 |
|
|a Kozák, Vratislav,
|d 1956-
|7 xx0015951
|4 ths
|
| 710 |
2 |
|
|a Univerzita Tomáše Bati ve Zlíně.
|b Fakulta managementu a ekonomiky
|7 kn20010709196
|
| 810 |
2 |
|
|a Univerzita Tomáše Bati ve Zlíně.
|t Teze disertační práce
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