Political marketing : principles and applications
Saved in:
| Main Author | |
|---|---|
| Format | Book |
| Language | English |
| Published |
London ; New York :
Routledge,
2014
|
| Edition | 2nd ed. |
| Subjects | |
| ISBN | 9780415632072 9781315775043 |
| Physical Description | xiv, 273 s. ; 25 cm |
Cover
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| 100 | 1 | |a Lees-Marshment, Jennifer |7 uk2008347682 |4 aut | |
| 245 | 1 | 0 | |a Political marketing : |b principles and applications / |c Jennifer Lees-Marshment |
| 250 | |a 2nd ed. | ||
| 260 | |a London ; |a New York : |b Routledge, |c 2014 | ||
| 300 | |a xiv, 273 s. ; |c 25 cm | ||
| 504 | |a Obsahuje bibliografii a rejstřík | ||
| 650 | 0 | 7 | |a politický marketing |7 ph337764 |2 czenas |
| 650 | 0 | 7 | |a politická kampaň |7 ph297032 |2 czenas |
| 650 | 0 | 7 | |a marketingová komunikace |7 ph115228 |2 czenas |
| 650 | 0 | 7 | |a politická komunikace |7 ph136837 |2 czenas |
| 650 | 0 | 9 | |a political marketing |2 eczenas |
| 650 | 0 | 9 | |a political campaigns |2 eczenas |
| 650 | 0 | 9 | |a communication in marketing |2 eczenas |
| 650 | 0 | 9 | |a communication in politics |2 eczenas |
| 655 | 7 | |a případové studie |7 fd133208 |2 czenas | |
| 655 | 7 | |a učebnice vysokých škol |7 fd133772 |2 czenas | |
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