Description: Political marketing :

Political marketing : principles and applications

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Bibliographic Details
Main Author:	Lees-Marshment, Jennifer (Author)
Format:	Book
Language:	English
Published:	London ; New York : Routledge, 2014
Edition:	2nd ed.
Subjects:	politický marketing politická kampaň marketingová komunikace politická komunikace political marketing political campaigns communication in marketing communication in politics případové studie učebnice vysokých škol case studies textbooks (higher)
ISBN:	9780415632072 9781315775043
Physical Description:	xiv, 273 s. ; 25 cm

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Bibliography:	Obsahuje bibliografii a rejstřík
ISBN:	9780415632072 9781315775043