Holdings: Marketing of high-technology products and innovations

Marketing of high-technology products and innovations

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Bibliographic Details
Main Authors:	Mohr, Jakki J. (Author), Sengupta, Sanjit (Author), Slater, Stanley F. (Author)
Format:	Book
Language:	English
Published:	Harlow, Essex : Pearson, c2014
Edition:	3 rd ed., Pearson new international ed.
Subjects:	marketing technologie technologický rozvoj inovace marketing inovací výzkum a vývoj technology technological development innovations innovation marketing research and development učebnice případové studie textbooks case studies
ISBN:	9781292040332
Physical Description:	ii, 542 s : il. ; 28 cm

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Status	Description	Location	Call Number
Status In house loan	Description Location	Study room - 3rd floor	Call Number	339.138/MOHR,J.J.

Status	Description	Location	Call Number
In house loan		Study room - 3rd floor	339.138/MOHR,J.J.