Marketing of high-technology products and innovations

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Bibliographic Details
Main Authors	Mohr, Jakki J. (Author), Sengupta, Sanjit (Author), Slater, Stanley F. (Author)
Format	Book
Language	English
Published	Harlow, Essex : Pearson, c2014
Edition	3 rd ed., Pearson new international ed.
Subjects	marketing technologie technologický rozvoj inovace marketing inovací výzkum a vývoj technology technological development innovations innovation marketing research and development učebnice případové studie textbooks case studies
ISBN	9781292040332
Physical Description	ii, 542 s : il. ; 28 cm

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Holdings details from Knihovna UTB
Status	More Information	Location	Call Number
Status In house loan	More Information	Location Study room - 3rd floor	Call Number 339.138/MOHR,J.J.