Fashion marketing communications

• Main Author: Lea-Greenwood, Gaynor (Author)
• Corporate Author: EBSCO Publishing (firma)
• Format: eBook
• Language: English
• Published: Chichester : Wiley, 2013
• Subjects: móda; marketing; marketingová komunikace; reklama a propagace; fashion; communication in marketing; advertising; učebnice; elektronické knihy; textbooks; electronic books
• ISBN: 9781118496176; 978-1-118-49616-9; 978-1-118-49615-2; 978-1-405-15060-6
• Physical Description: 1 online zdroj (xi, 203 stran) : ilustrace