Precision marketing : maximizing revenue through relevance
Saved in:
| Main Authors | , |
|---|---|
| Corporate Author | |
| Format | Electronic eBook |
| Language | English |
| Published |
London :
Kogan Page,
2012
|
| Subjects | |
| Online Access | Full text |
| ISBN | 9780749465360 978-0-7494-6535-3 |
| Physical Description | 1 online zdroj (xvi, 208 stran) : ilustrace |
Cover
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| 100 | 1 | |a Zoratti, Sandra |7 utb2014833988 |4 aut | |
| 245 | 1 | 0 | |a Precision marketing : |b maximizing revenue through relevance / |c Sandra Zoratti, Lee Gallagher |
| 264 | 1 | |a London : |b Kogan Page, |c 2012 | |
| 300 | |a 1 online zdroj (xvi, 208 stran) : |b ilustrace | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a počítač |b c |2 rdamedia | ||
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| 504 | |a Obsahuje bibliografické odkazy a rejstřík | ||
| 505 | 0 | |a Introduction: why relevance is relevant -- Getting relevant -- The precision marketing journey -- Step one: determine your objective -- Step two: gather data -- Step three: analyse and model -- Step four: strategize -- Step five: deploy -- Step six: measure -- Targeting Tesco -- The precision marketer's moment -- Conclusion | |
| 506 | |a Plný text je dostupný pouze z IP adres počítačů Univerzity Tomáše Bati ve Zlíně nebo vzdáleným přístupem pro zaměstnance a studenty univerzity | ||
| 533 | |a Elektronická verze EBSCO | ||
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| 650 | 0 | 7 | |a cílený marketing |7 ph486125 |2 czenas |
| 650 | 0 | 7 | |a spotřebitelské chování |7 ph125966 |2 czenas |
| 650 | 0 | 7 | |a segmentace trhu |7 ph314823 |2 czenas |
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| 650 | 0 | 9 | |a target marketing |2 eczenas |
| 650 | 0 | 9 | |a consumer behavior |2 eczenas |
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| 700 | 1 | |a Gallagher, Lee |7 utb2014833991 |4 aut | |
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