Handbook of social media management : value chain and business models in changing media markets
Saved in:
| Corporate Author | |
|---|---|
| Other Authors | , |
| Format | Electronic eBook |
| Language | English |
| Published |
Berlin :
Springer,
[2013]
|
| Series | Media business and innovation
|
| Subjects | |
| Online Access | Full text |
| ISBN | 9783642288975 978-3-642-28896-8 |
| Physical Description | 1 online zdroj (ix, 880 stran) : ilustrace |
Cover
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| 245 | 0 | 0 | |a Handbook of social media management : |b value chain and business models in changing media markets / |c Mike Friedrichsen, Wolfgang Mühl-Benninghaus, editors |
| 264 | 1 | |a Berlin : |b Springer, |c [2013] | |
| 264 | 4 | |c ©2013 | |
| 300 | |a 1 online zdroj (ix, 880 stran) : |b ilustrace | ||
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| 650 | 0 | 7 | |a public relations |7 ph115957 |2 czenas |
| 650 | 0 | 9 | |a social media |2 eczenas |
| 650 | 0 | 9 | |a mass media |2 eczenas |
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| 830 | 0 | |a Media business and innovation | |
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