Social media and strategic communications

• Other Authors: Noor Al-Deen, Hana S., 1951- (Editor), Hendricks, John Allen, 1970- (Editor)
• Format: Book
• Language: English
• Published: Basingstoke : Palgrave Macmillan, 2013
• Subjects: sociální média; reklamní strategie; internetový marketing; internetová reklama; mediální komunikace; public relations; social media; advertising strategy; Internet marketing; Internet advertising; communication in mass media; sborníky; papers of several authors
• ISBN: 9781137287045
• Physical Description: xxv, 238 s. : il. ; 23 cm

"Social Media and Strategic Communications provides comprehensive and original scholarly research that exhibits the strategic implementation of social media in both advertising and public relations. Policies, codes of ethics, and recommendations set by business organizations for best practices...