Global marketing and advertising : understanding cultural paradoxes

• Main Author: Mooij, Marieke de, 1943- (Author)
• Format: Book
• Language: English
• Published: Thousand Oaks, CA : SAGE, c2014
• Edition: 4th ed.
• Subjects: mezinárodní marketing; cílený marketing; reklama a propagace; interkulturní komunikace; regionální kultura; export marketing; target marketing; advertising; intercultural communication; regional culture; monografie; monographs
• ISBN: 9781452257174
• Physical Description: xx, 395 s. : il. ; 26 cm