The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly

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Bibliographic Details
Main Author	Scott, David Meerman (Author)
Format	Book
Language	English
Published	Hoboken, New Jersey : John Wiley & Sons, c2013
Edition	4th ed., compl. rev. and updated
Subjects	internetový marketing public relations internetová reklama internetová komunikace internetové sociální sítě Internet marketing Internet advertising Internet communication Internet social networks příručky handbooks, manuals, etc
ISBN	9781118488768
Physical Description	xxiii, 439 s. : il. ; 23 cm

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Holdings details from Knihovna UTB
Status	More Information	Location	Call Number
Status 30 days	More Information	Location Open access collection	Call Number 339.138/SCOTT,D.M.
Status 30 days	More Information	Location Open access collection	Call Number 339.138/SCOTT,D.M.
Status 30 days	More Information	Location Open access collection	Call Number 339.138/SCOTT,D.M.