Paid, owned, earned : maximizing marketing returns in a socially connected world

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Bibliographic Details
Main Author Burcher, Nick (Author)
Format Book
LanguageEnglish
Published London ; Philadelphia : Kogan Page, 2012
Subjects
ISBN9780749465629
Physical Descriptionxiv, 279 s. : il. ; 24 cm

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ISBN:9780749465629
Physical Description:xiv, 279 s. : il. ; 24 cm