Advertising and differentiated products

This volume of papers develops the competence perspective on learning and dynamic capabilities development. The first two papers explore how organizational competence and dynamic capabilities can support the competitive position of a firm. The next two papers are devoted to strategic, organizational...

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Bibliographic Details
Other Authors Heene, Aimé, Martens, Rudy, Sanchez, Ron, Baye, Michael R., 1958-, Nelson, Jon P.
Format eBook
LanguageEnglish
Published Bingley, U.K. : Emerald, 2001.
SeriesAdvances in applied microeconomics ; v. 10.
Subjects
Microeconomics.
Advertising.
elektronické knihy
electronic books
Online AccessFull text
ISBN9781849501248
ISSN0278-0984 ;
Physical Description1 online zdroj (ix, 295 p.).

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300 |a 1 online zdroj (ix, 295 p.). 
490 1 |a Advances in applied microeconomics,  |x 0278-0984 ;  |v v. 10 
505 0 |a Effects of advertising on U.S. non-alcoholic beverage demand : evidence from a two-stage rotterdam model / Henry W. Kinnucan, Yuliang Miao, Hui Xiao, Harry M. Kaiser -- The value of advertising in a magazine bundle / Craig A. Depken, Dennis P. Wilson -- Pricing dynamics of multiproduct retailers / Daniel Hosken, David Matsa, David Reiffen -- Product innovation in services : a framework for analysis / Roger Betancourt, David Gautschi -- Asymptotic efficiency in Stackelberg markets with incomplete information / Jianbo Zhang, Zhentang Zhang -- Advertising coopetition : Who pays? Who gains? / James A. Dearden, Gary L. Lilien -- A model of vertical differentiation, brand loyalty, and persuasive advertising / Victor J. Tremblay, Carlos Martins-Filho -- Alcohol advertising and advertising bans : a survey of research methods, results, and policy implications / Jon P. Nelson -- The long-run demand for alcoholic beverages and the advertising debate : a cointegration analysis / Coulson N. Edward, John R. Moran, Jon P. Nelson -- Mandated exclusive territories : efficiency effects and regulatory selection bias / Tim R. Sass, David S. Saurman -- Race and radio : preference externalities, minority ownership, and the provision of programming to minorities / Peter Siegelman, Joel Waldfogel. 
520 |a This volume of papers develops the competence perspective on learning and dynamic capabilities development. The first two papers explore how organizational competence and dynamic capabilities can support the competitive position of a firm. The next two papers are devoted to strategic, organizational, and behavioral perspectives on processes of competence development. The final four papers explore the intellectual challenges that managers face in striking a strategic balance between processes of competence building and competence leveraging. Taken together, the papers in this volume provide a bridge between many traditional management concepts, frameworks, and theoretical perspectives. 
504 |a Obsahuje bibliografie 
506 |a Plný text je dostupný pouze z IP adres počítačů Univerzity Tomáše Bati ve Zlíně nebo vzdáleným přístupem pro zaměstnance a studenty univerzity 
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700 1 |a Heene, Aimé. 
700 1 |a Martens, Rudy. 
700 1 |a Sanchez, Ron. 
700 1 |a Baye, Michael R.,  |d 1958- 
700 1 |a Nelson, Jon P. 
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