Designing winning products

Written for marketing executives, new product/service managers, and marketing research professionals, "Designing Winning Products" (DWP) focuses on design and market testing issues/solutions for new business-to-business products and services. The first three chapters synthesize the product...

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Bibliographic Details
Other Authors: Woodside, Arch G., Liukko, Timo., Lehtonen, Ari.
Format: eBook
Language: English
Published: New York : JAI, 2000.
Edition: 1st ed.
Series: Advances in business marketing and purchasing ; v. 10.
Subjects:
New products > Management.
Product management.
Industrial design.
elektronické knihy
electronic books
ISBN: 9781849500609
1849500606
0762306823
9780762306824
Physical Description: 1 online zdroj (xiii, 306 p.) : ill.

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Table of contents

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020 |a 9781849500609  |q (ebook) 
020 |a 1849500606  |q (ebook) 
020 |a 0762306823  |q (hbk.) 
020 |a 9780762306824  |q (hbk.) 
040 |a ZJC  |c ZJC  |b cze  |d ZLD002 
080 |a 339.1 
245 0 0 |a Designing winning products  |h [elektronický zdroj] /  |c edited by Arch G. Woodside, Timo Liukko, Ari Lehtonen. 
250 |a 1st ed. 
260 |a New York :  |b JAI,  |c 2000. 
300 |a 1 online zdroj (xiii, 306 p.) :  |b ill. 
490 1 |a Advances in business marketing and purchasing,  |x 1069-0964 ;  |v v. 10 
504 |a Includes bibliographical references. 
505 0 |a Preface / Arch G. Woodside -- Designing winning products based on how customers think and buy / Arch G. Woodside, Timo Liukko, Ari Lehtonen -- Modeling customer preferences for alternative product designs / Arch G. Woodside, Timo Liukko, Ari Lehtonen -- Uses and usefulness of testing customer acceptance of product designs / Arch G. Woodside, Timo Liukko, Ari Lehtonen -- How business-to-business buyers frame problems and the influence of Value-Added Customers Services (VACS) on supplier choice / Elizabeth J. Wilson, Robert C. McMurrian, Arch G. Woodside -- Testing acceptance of new product designs among customers at different operating levels in client firms / Arch G. Woodside, Timo Liukko, Ari Lehtonen -- Designing new products for person-situation customer segments / Arch G. Woodside -- Testing industrial customer acceptance of new control-display panel designs in Asian, Australian and European markets / Ari Lehtonen, Timo Liukko, Arch G. Woodside -- Testing a theory of manufacturers' acceptance of competing subcontractor price-quality-service designs / Timo Liukko, Ari Lehtonen, Arch G. Woodside -- Testing customer acceptance and the subsequent design of new, flexible manufacturing systems (robots) / Ari Lehtonen, Timo Liukko, A.G. Woodside -- Automatic cognitive processing and choice of suppliers by business-to-business customers / Arch G. Woodside, Robert C. McMurrian -- When superior new products are rejected / Arch G. Woodside -- Concluding observations on designing winning products by using strategies for testing customer acceptance / A.G. Woodside, Timo Liukko, Ari Lehtonen. 
520 |a Written for marketing executives, new product/service managers, and marketing research professionals, "Designing Winning Products" (DWP) focuses on design and market testing issues/solutions for new business-to-business products and services. The first three chapters synthesize the product innovation literature; the objective of these chapters is to increase marketing and product managers' technical skills for testing customer acceptance of alternative new product/service designs. Detailed examples of applying these skills are described in seven later chapters - these chapters describe how to apply conjoint analysis and choice experiments with B-to-B customers in specific European and North American markets. A chapter is devoted to describing how superior new products sometimes fail to attract known customers - the nitty-gritty nuances behind the innovator's dilemma. More than 50 diagrams, tables and figures support the text; the chapter discussions and end-of-chapter references include more than 300 complete citations to additional sources. 
588 |a Description based on print version record. 
504 |a Obsahuje bibliografie 
506 |a Plný text je dostupný pouze z IP adres počítačů Univerzity Tomáše Bati ve Zlíně nebo vzdáleným přístupem pro zaměstnance a studenty univerzity 
650 4 |a New products  |x Management. 
650 4 |a Product management. 
650 4 |a Industrial design. 
655 7 |a elektronické knihy  |7 fd186907  |2 czenas 
655 9 |a electronic books  |2 eczenas 
700 1 |a Woodside, Arch G. 
700 1 |a Liukko, Timo. 
700 1 |a Lehtonen, Ari. 
776 0 8 |i Print version:  |t Designing winning products.  |b 1st ed.  |d New York : JAI, 2000  |z 0762306823  |w (DLC) 00056015  |w (OCoLC)44461958 
830 0 |a Advances in business marketing and purchasing ;  |v v. 10. 
856 4 0 |u https://proxy.k.utb.cz/login?url=http://www.emeraldinsight.com/1069-0964/10  |y Plný text 
992 |a BK  |c EBOOK-TN  |c BME 
999 |c 70534  |d 70534 

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