Building methodological bridges

• Other Authors: Bergh, Donald D., Ketchen, David J.
• Format: eBook
• Language: English
• Published: Bingley, U.K. : Emerald, 2011.
• Series: Research methodology in strategy and management ; v. 6.
• Subjects: Research > Methodology.; Business planning.; Strategic planning.; elektronické knihy; electronic books
• ISBN: 9781780520278
• Physical Description: 1 online zdroj (x, 326 p.) : ill.
• ISSN: 1479-8387
• Access: Plný text je dostupný pouze z IP adres počítačů Univerzity Tomáše Bati ve Zlíně nebo vzdáleným přístupem pro zaměstnance a studenty univerzity

This book series mission is to provide a forum for critique, commentary, and discussion about key research methodology issues in the strategic management and general management literatures. These research streams rely on an array of complex methods drawn from various allied disciplines to examine how managers attempt to lead their firms toward success. The overall management field is undergoing a rapid transformation in methodological rigor, and researchers face many new challenges ahead about how to conduct their research and in understanding the implications that are associated with their choices. This book series seeks to bridge the gap between what researchers know and what they need to know about methodology. In each volume, renowned scholars contribute chapters in their areas of methodological expertise.