Essays by distinguished marketing scholars of the Society for Marketing Advances

This volume presents a collection of papers written by senior marketing scholars based on their presentations upon receiving the 'Society for Marketing Advances Distinguished Marketing Scholar Award'. Each paper reviews a stream of research in marketing and reflects the wisdom of authors h...

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Bibliographic Details
Corporate Author Society for Marketing Advances
Other Authors Woodside, Arch G., Moore, Ellen M.
Format eBook
LanguageEnglish
Published Amsterdam ; Boston : JAI, 2002.
SeriesAdvances in business marketing and purchasing ; v. 11.
Subjects
Marketing.
elektronické knihy
electronic books
Online AccessFull text
ISBN9781849501484
1849501483
0762308699
9780762308699
ISSN1069-0964 ;
Physical Description1 online zdroj (xii, 220 p.) : ill.

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Table of Contents:
  • Preface / Arch G. Woodside, Ellen M. Moore
  • Advances in applied consumer behavior: a market segmentation programme / Henry Assael
  • The interplay of cognitions and emotions in building services customers retention / Jean-Charles Chebat
  • Technology and the new economy: implications for higher education and the marketing discipline / Joseph F. Hair, Barry J. Babin
  • Selected issues in modeling consumer brand choice: the extended competitive vulnerability model / Michel Laroche
  • Observations on some key psychometric properties of paper-and-pencil measures / Richard G. Netemeyer, Chris Pullig, William O. Bearden
  • Marketing is a body of knowledge / Robert A. Peterson
  • Distinguishing consumers' need for uniqueness from individuation and general need for uniqueness / Kelly Tepper Tian, William O. Bearden
  • Social structural foundations of publication productivity in the Journal of Consumer Research / John P. Eaton, James C. Ward, Ajith Kumar, Peter H. Reingen.

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