Getting better at sensemaking

• Other Authors: Woodside, Arch G.
• Format: eBook
• Language: English
• Published: Stamford, Conn. : JAI Press, c2000
• Series: Advances in business marketing and purchasing ; v. 9.
• Subjects: Marketing > Management.; Perception.; elektronické knihy; electronic books
• ISBN: 9781849500432; 1849500436; 9780762306336; 0762306335
• Physical Description: 1 online zdroj (512 p.) : ill.
• ISSN: 1069-0964
• Access: Plný text je dostupný pouze z IP adres počítačů Univerzity Tomáše Bati ve Zlíně nebo vzdáleným přístupem pro zaměstnance a studenty univerzity

This work's 16 contributions fill the mind with knowledge, skills, and insights useful for improving the executive's ability to do what needs to be done: scan environments better to find the weak signals on breakthrough technologies; understand shifts in customers' attitudes and behaviors; observe changes in behaviors of suppliers, governments, and other stakeholder groups; frame problems/opportunities better by deepening understanding on how we go about making sense of what is happening and can be made to happen; decide better by gaining deep knowledge on how decisions are actually made and can be improved (e.g., via systems thinking and simulating system operations to uncover powerful levers previously unrecognized); and, do better by applying new tools to learn what is really happening when planned strategies are converted into realized strategies.