New challenges to international marketing

• Other Authors: Sinkovics, Rudolf R., 1966-, Ghauri, Pervez N., 1948-
• Format: eBook
• Language: English
• Published: Bingley, U.K. : Emerald, c2009.
• Series: Advances in international marketing ; v. 20.
• Subjects: Export marketing > Research.; elektronické knihy; electronic books
• ISBN: 9781848554696; 1848554699; 9781848554689
• Physical Description: 1 online zdroj (xi, 418 p.) : ill.

Volume 20 of "Advances in International Marketing", guest-edited by Professors Sinkovics and Ghauri, addresses the impact on international marketing of major trends in the external and internal environment of the firm: technology-enabled international marketing research, environmental degr...