Multicultural perspectives in customer behaviour

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Bibliographic Details
Other Authors Piacentini, Maria G. (Editor), Cui, Charles Chi (Editor)
Format Book
LanguageEnglish
Published London : Routledge, 2012
Edition1st pub.
SeriesKey issues in marketing management
Subjects
spotřebitelské chování
interkulturní komunikace
pluralismus (společnost)
consumer behavior
intercultural communication
pluralism (society)
články
sborníky
journal articles
papers of several authors
ISBN9780415628907
Physical Descriptionxi, 171 s. : il. ; 26 cm

Cover

More Information
Item Description:"This book is a reproduction of the Journal of marketing management, volume 26, issues 11-12."--Rub tit.s.
Bibliography:Obsahuje bibliografie a rejstřík
ISBN:9780415628907
Physical Description:xi, 171 s. : il. ; 26 cm

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