Multicultural perspectives in customer behaviour

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Bibliographic Details
Other Authors: Piacentini, Maria G. (Editor), Cui, Charles Chi (Editor)
Format: Book
Language: English
Published: London : Routledge, 2012
Edition: 1st pub.
Series: Key issues in marketing management
ISBN: 9780415628907
Physical Description: xi, 171 s. : il. ; 26 cm


Table of contents

Item Description: "This book is a reproduction of the Journal of marketing management, volume 26, issues 11-12."--Rub tit.s.
Bibliography: Obsahuje bibliografie a rejstřík
ISBN: 9780415628907