Building better brands : a comprehensive guide to brand strategy and identity development

• Main Author: Lerman, Scott (Author)
• Format: Book
• Language: English
• Published: Cincinnati, Ohio : How Books, c2013
• Edition: 1st ed.
• Subjects: řízení značky; brand management; příručky; handbooks, manuals, etc
• ISBN: 9781440331435 1-4403-3143-X
• Physical Description: 199 s. : barev. il. ; 21 cm
• Item Description: Obsahuje rejstřík