Principles of advertising : a global perspective

• Main Authors: Lee, Monle (Author), Johnson, Carla, 1944- (Author)
• Format: Book
• Language: English
• Published: New York : Haworth Press, c2005
• Edition: 2nd ed.
• Subjects: reklama a propagace; advertising; učebnice; textbooks
• ISBN: 0789022990 978-0-7890-2299-8; 0-7890-2300-8 978-0-7890-2300-1
• Physical Description: xxi, 427 s. : il. ; 22 cm