Principles of advertising : a global perspective

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Bibliographic Details
Main Authors Lee, Monle (Author), Johnson, Carla, 1944- (Author)
Format Book
LanguageEnglish
Published New York : Haworth Press, c2005
Edition2nd ed.
Subjects
reklama a propagace
advertising
učebnice
textbooks
Online AccessObsah
ISBN0789022990 978-0-7890-2299-8
0-7890-2300-8 978-0-7890-2300-1
Physical Descriptionxxi, 427 s. : il. ; 22 cm

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Bibliography:Obsahuje bibliografii (s. 383-400) a rejstřík
ISBN:0789022990 978-0-7890-2299-8
0-7890-2300-8 978-0-7890-2300-1
Physical Description:xxi, 427 s. : il. ; 22 cm

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