Ratings analysis : the theory and practice of audience research
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| Main Authors | , , |
|---|---|
| Format | Book |
| Language | English |
| Published |
Mahwah, N.J. :
L. Erlbaum Associates,
c2006
|
| Edition | 3rd ed. |
| Series | LEA's communication series
|
| Subjects | |
| Online Access | Anotace Obsah |
| ISBN | 080585410X |
| Physical Description | xviii, 317 s. : il. ; 24 cm |
Cover
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| 100 | 1 | |a Webster, James G. |7 utb2014812734 |4 aut | |
| 245 | 1 | 0 | |a Ratings analysis : |b the theory and practice of audience research / |c James G. Webster, Patricia F. Phalen, Lawrence W. Lichty |
| 250 | |a 3rd ed. | ||
| 260 | |a Mahwah, N.J. : |b L. Erlbaum Associates, |c c2006 | ||
| 300 | |a xviii, 317 s. : |b il. ; |c 24 cm | ||
| 490 | 1 | |a LEA's communication series | |
| 500 | |a Terminologický slovník | ||
| 504 | |a Obsahuje bibliografii (s. 287-301) a rejstříky | ||
| 650 | 0 | 7 | |a rating |7 ph285158 |2 czenas |
| 650 | 0 | 7 | |a televizní pořady |7 ph126513 |2 czenas |
| 650 | 0 | 7 | |a televizní diváci |7 ph126506 |2 czenas |
| 650 | 0 | 7 | |a rozhlasové pořady |7 ph125251 |2 czenas |
| 650 | 0 | 7 | |a rozhlasoví posluchači |7 ph125255 |2 czenas |
| 650 | 0 | 7 | |a výzkum médií |7 ph585337 |2 czenas |
| 650 | 0 | 7 | |a sociální výzkum |7 ph210144 |x metody |2 czenas |
| 650 | 0 | 9 | |a credit rating |2 eczenas |
| 650 | 0 | 9 | |a television programs |2 eczenas |
| 650 | 0 | 9 | |a television viewers |2 eczenas |
| 650 | 0 | 9 | |a radio programs |2 eczenas |
| 650 | 0 | 9 | |a radio audiences |2 eczenas |
| 650 | 0 | 9 | |a media research |2 eczenas |
| 650 | 0 | 9 | |a social research |x methods |2 eczenas |
| 655 | 7 | |a příručky |7 fd133209 |2 czenas | |
| 655 | 9 | |a handbooks, manuals, etc |2 eczenas | |
| 700 | 1 | |a Phalen, Patricia F. |7 utb2014812737 |4 aut | |
| 700 | 1 | |a Lichty, Lawrence Wilson |7 utb2014812740 |4 aut | |
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