Description: Using qualitative research in advertising :

Using qualitative research in advertising : strategies, techniques, and applications

Saved in:

Bibliographic Details
Main Author:	Morrison, Margaret A., -2013 (Author)
Format:	Book
Language:	English
Published:	Thousand Oaks, Calif. : SAGE, c2012
Edition:	2nd ed.
Subjects:	kvalitativní výzkum reklama a propagace marketingový výzkum > metodologie qualitative research advertising marketing research > methodology příručky handbooks, manuals, etc
ISBN:	9781412987240
Physical Description:	xv, 218 s. : il. ; 23 cm

Description
Bibliography:	Obsahuje bibliografie a rejstřík
ISBN:	9781412987240