Principles of marketing

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Bibliographic Details
Main Authors	Kotler, Philip, 1931- (Author), Armstrong, Gary (Author)
Format	Book
Language	English
Published	Harlow : Pearson, c2014
Edition	15th global ed.
Subjects	marketing učebnice textbooks
ISBN	9780273786993 0-273-78699-7
Physical Description	716 s. : il., portréty ; 28 cm

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Holdings details from Knihovna UTB
Status	More Information	Location	Call Number
Status 30 days	More Information	Location Open access collection	Call Number 339.138/KOTLER,P.
Status 30 days	More Information	Location Open access collection	Call Number 339.138/KOTLER,P.
Status 30 days – Due: 12.01.2026	More Information	Location Open access collection	Call Number 339.138/KOTLER,P.

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Holdings details from Studovna UH
Status	More Information	Location	Call Number
Status In house loan	More Information	Location Study room UH	Call Number 339.138/KOTLER,P.