Media selling : television, print, Internet, radio

Saved in:
Bibliographic Details
Main Author Warner, Charles, 1932- (Author)
Format Book
LanguageEnglish
Published Chichester, West Sussex, U.K. ; Malden, MA : Wiley-Blackwell, 2009
Edition4th ed.
Subjects
prodej
reklama a propagace
internetová reklama
reklamní média
rozhlasová reklama
televizní reklama
selling
advertising
Internet advertising
advertising media
radio advertising
television advertising
přehledy
surveys
ISBN9781405158398
Physical Descriptionxv, 600 s. : il., mapy ; 25 cm

Cover

Table of Contents:
  • The marketing/media ecology / Charles Warner
  • Selling : assumptions, approaches, and types of selling / Charles Warner
  • Sales ethics / Charles Warner
  • The AESKOPP system of selling / Charles Warner
  • Attitude and goal setting / Charles Warner
  • Emotional intelligence / Charles Warner
  • Skills : effective communication, effective listening and understanding people / Charles Warner
  • Skills : influence and creating value / Charles Warner
  • Skills : prospecting and identifying problems / Charles Warner
  • Skills : generating solutions, proposals, and presentations / Charles Warner
  • Skills : presenting / Charles Warner
  • Skills : negotiating and closing / Charles Warner
  • Skills : servicing / Charles Warner
  • Business and finance / William Redpath
  • Marketing / Tim Larson and Ken Foster
  • Media research / Roger Baron
  • Advertising / Charles Warner
  • Television / J. William Grimes and Ron Steiner
  • Newspapers / Thomas J. Stultz
  • The Internet / Vincent Thompson and Paul Talbot
  • Radio / Paul Talbot
  • Magazines / Phil Frank
  • Media comparisons : advantages and disadvantages / Charles Warner
  • Opportunities, organization, and time management / Charles Warner

Similar Items