Media selling : television, print, Internet, radio

• Main Author: Warner, Charles, 1932- (Author)
• Format: Book
• Language: English
• Published: Chichester, West Sussex, U.K. ; Malden, MA : Wiley-Blackwell, 2009
• Edition: 4th ed.
• Subjects: prodej; reklama a propagace; internetová reklama; reklamní média; rozhlasová reklama; televizní reklama; selling; advertising; Internet advertising; advertising media; radio advertising; television advertising; přehledy; surveys
• ISBN: 9781405158398
• Physical Description: xv, 600 s. : il., mapy ; 25 cm