Emoce v marketingu : jak oslovit srdce zákazníka

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Bibliographic Details
Main Author	Vysekalová, Jitka, 1941- (Author)
Format	Book
Language	Czech
Published	Praha : Grada, 2014
Edition	1. vyd.
Series	Expert (Grada)
Subjects	marketing marketingová komunikace psychologie reklamy emoce communication in marketing psychology of advertising emotions kolektivní monografie collective monographs
ISBN	9788024748436
Physical Description	289 s. : il. (převážně barev.), 1 mapa, portréty ; 25 cm

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