How brands grow : what marketers don't know

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Bibliographic Details
Main Author	Sharp, Byron (Author)
Format	Book
Language	English
Published	South Melbourne : Oxford University Press, 2010
Subjects	marketing marketingový management obchodní značky řízení značky marketing management brand name products brand management příručky handbooks, manuals, etc
ISBN	9780195573565
Physical Description	xvii, 228 s. : il. ; 23 cm

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