What kids buy and why : the psychology of marketing to kids

• Main Authors: Acuff, Dan S., 1942- (Author), Reiher, Robert H. (Author)
• Format: Book
• Language: English
• Published: New York : Free Press, c1997
• Subjects: spotřebitelé; spotřebitelské chování; děti a mládež; marketing; consumers; consumer behavior; children and youth; monografie; monographs
• ISBN: 0684871173
• Physical Description: 206 s. : il. ; 24 cm