Demarketing

• Other Authors: Bradley, Nigel, 1958- (Editor), Blythe, Jim, 1951- (Editor)
• Format: Book
• Language: English
• Published: London ; New York : Routledge, 2014
• Subjects: demarketing; marketing; marketingový management; strategický marketing; spotřebitelská poptávka; marketing management; strategic marketing; consumer demand; monografie; monographs
• ISBN: 9780415816472; 978-0-415-81648-9
• Physical Description: xvi, 222 s. : il. ; 24 cm