Soap, sex, and cigarettes : a cultural history of American advertising

"Examines how American advertising both mirrors society and creates it. From the first newspaper advertisement in colonial times to today's online viral advertising, the text explores how advertising grew in America, how products and brands were produced and promoted, and how advertisement...

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Bibliographic Details
Main Author: Sivulka, Juliann, 1950- (Author)
Format: Book
Language: English
Published: Boston, MA : Wadsworth Cengage Learning, c2012
Edition: 2nd ed.
Subjects:
ISBN: 9781133311133 1-133-31113-X
Physical Description: xvi, 430 s. : il. ; 23 cm

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Table of contents

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072 7 |a 659  |x Reklama. Public relations. Média  |2 Konspekt  |9 4 
080 |a 659.1  |2 MRF 
080 |a 659.1(091)  |2 MRF 
080 |a 304  |2 MRF 
080 |a (73)  |2 MRF 
080 |a (048.8)  |2 MRF 
100 1 |a Sivulka, Juliann,  |d 1950-  |7 utb2014807191  |4 aut 
245 1 0 |a Soap, sex, and cigarettes :  |b a cultural history of American advertising /  |c Juliann Sivulka 
250 |a 2nd ed. 
260 |a Boston, MA :  |b Wadsworth Cengage Learning,  |c c2012 
300 |a xvi, 430 s. :  |b il. ;  |c 23 cm 
504 |a Obsahje bibliografii (s. 409-416) a rejstřík 
505 0 |a Historical overview -- The beginnings, 1492 to 1880 -- Early American advertising -- Selling the goods, 1880 to 1900 -- The rise of a consumer economy, 1900 to World War I -- Modern American advertising -- The roaring twenties, 1920 to 1929 -- The Depression and war years, 1930 to 1945 -- The postwar boom, 1945 to 1960 -- Contemporary American advertising -- The creative revolution, 1960-1975 -- From positioning to image building, 1975-1990 -- The information revolution, 1990-1999 -- Advertising in the new millennium -- The digital age, since 2000 -- Epilogue 
520 |a "Examines how American advertising both mirrors society and creates it. From the first newspaper advertisement in colonial times to today's online viral advertising, the text explores how advertising grew in America, how products and brands were produced and promoted, and how advertisements and agencies reflect and introduce cultural trends and issues."--Vydavatelská anotace 
650 0 7 |a reklama a propagace  |7 ph116035  |z Spojené státy americké  |2 czenas 
650 0 7 |a dějiny reklamy  |7 ph553624  |z Spojené státy americké  |2 czenas 
650 0 7 |a reklama a propagace  |7 ph116035  |x sociální aspekty  |2 czenas 
650 0 9 |a advertising  |z United States  |2 eczenas 
650 0 9 |a history of advertising  |z United States  |2 eczenas 
650 0 9 |a advertising  |x social aspects  |2 eczenas 
655 7 |a přehledy  |7 fd133202  |2 czenas 
655 9 |a surveys  |2 eczenas 
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