Soap, sex, and cigarettes : a cultural history of American advertising

"Examines how American advertising both mirrors society and creates it. From the first newspaper advertisement in colonial times to today's online viral advertising, the text explores how advertising grew in America, how products and brands were produced and promoted, and how advertisement...

Full description

Saved in:
Bibliographic Details
Main Author: Sivulka, Juliann, 1950- (Author)
Format: Book
Language: English
Published: Boston, MA : Wadsworth Cengage Learning, c2012
Edition: 2nd ed.
Subjects:
reklama a propagace > Spojené státy americké
dějiny reklamy > Spojené státy americké
reklama a propagace > sociální aspekty
advertising > United States
history of advertising > United States
advertising > social aspects
přehledy
surveys
ISBN: 9781133311133 1-133-31113-X
Physical Description: xvi, 430 s. : il. ; 23 cm

Cover

Table of contents

LEADER 02954cam a2200469 a 4500
001 69464
003 CZ ZlUTB
005 20240829152740.0
007 ta
008 101014s2012 xxua 001 0 eng d
020 |a 9781133311133  |q (brož.)  |z 1-133-31113-X 
040 |a VWM  |b cze  |c VWM  |d BTCTA  |d DLC  |d ZLD002 
043 |a n-us--- 
072 7 |a 659  |x Reklama. Public relations. Média  |2 Konspekt  |9 4 
080 |a 659.1  |2 MRF 
080 |a 659.1(091)  |2 MRF 
080 |a 304  |2 MRF 
080 |a (73)  |2 MRF 
080 |a (048.8)  |2 MRF 
100 1 |a Sivulka, Juliann,  |d 1950-  |7 utb2014807191  |4 aut 
245 1 0 |a Soap, sex, and cigarettes :  |b a cultural history of American advertising /  |c Juliann Sivulka 
250 |a 2nd ed. 
260 |a Boston, MA :  |b Wadsworth Cengage Learning,  |c c2012 
300 |a xvi, 430 s. :  |b il. ;  |c 23 cm 
504 |a Obsahje bibliografii (s. 409-416) a rejstřík 
505 0 |a Historical overview -- The beginnings, 1492 to 1880 -- Early American advertising -- Selling the goods, 1880 to 1900 -- The rise of a consumer economy, 1900 to World War I -- Modern American advertising -- The roaring twenties, 1920 to 1929 -- The Depression and war years, 1930 to 1945 -- The postwar boom, 1945 to 1960 -- Contemporary American advertising -- The creative revolution, 1960-1975 -- From positioning to image building, 1975-1990 -- The information revolution, 1990-1999 -- Advertising in the new millennium -- The digital age, since 2000 -- Epilogue 
520 |a "Examines how American advertising both mirrors society and creates it. From the first newspaper advertisement in colonial times to today's online viral advertising, the text explores how advertising grew in America, how products and brands were produced and promoted, and how advertisements and agencies reflect and introduce cultural trends and issues."--Vydavatelská anotace 
650 0 7 |a reklama a propagace  |7 ph116035  |z Spojené státy americké  |2 czenas 
650 0 7 |a dějiny reklamy  |7 ph553624  |z Spojené státy americké  |2 czenas 
650 0 7 |a reklama a propagace  |7 ph116035  |x sociální aspekty  |2 czenas 
650 0 9 |a advertising  |z United States  |2 eczenas 
650 0 9 |a history of advertising  |z United States  |2 eczenas 
650 0 9 |a advertising  |x social aspects  |2 eczenas 
655 7 |a přehledy  |7 fd133202  |2 czenas 
655 9 |a surveys  |2 eczenas 
856 4 2 |3 Anotace  |u http://www.loc.gov/catdir/enhancements/fy1212/2010939315-d.html 
856 4 1 |3 Obsah  |u http://www.loc.gov/catdir/enhancements/fy1212/2010939315-t.html 
910 |a ZLD002 
992 |a BK  |b SK  |d 1 
999 |c 69464  |d 69464 
952 |0 0  |1 0  |4 0  |6 659SIVULKAJ  |7 0  |8 BOOK  |9 126144  |a UTBZL  |b UTBZL  |c 012  |d 2014-02-20  |l 3  |m 1  |o 659/SIVULKA,J.  |p 420010151467  |q 2025-10-01  |r 2023-03-07  |s 2023-03-07  |v 1420.00  |w 2019-08-26  |x N:nákup  |y 08 
952 |0 0  |1 0  |4 0  |6 659SIVULKAJ  |7 0  |8 BOOK  |9 165393  |a UTBZL  |b UTBZL  |c 012  |d 2021-11-01  |l 1  |m 1  |o 659/SIVULKA,J.  |p 420010188395  |q 2026-11-02  |r 2021-11-15  |s 2021-11-15  |v 1320.00  |w 2021-11-01  |x N:nákup  |y 08 

Similar Items