Soap, sex, and cigarettes : a cultural history of American advertising

• Main Author: Sivulka, Juliann, 1950- (Author)
• Format: Book
• Language: English
• Published: Boston, MA : Wadsworth Cengage Learning, c2012
• Edition: 2nd ed.
• Subjects: reklama a propagace > Spojené státy americké; dějiny reklamy > Spojené státy americké; reklama a propagace > sociální aspekty; advertising > United States; history of advertising > United States; advertising > social aspects; přehledy; surveys
• ISBN: 9781133311133 1-133-31113-X
• Physical Description: xvi, 430 s. : il. ; 23 cm

"Examines how American advertising both mirrors society and creates it. From the first newspaper advertisement in colonial times to today's online viral advertising, the text explores how advertising grew in America, how products and brands were produced and promoted, and how advertisements and agencies reflect and introduce cultural trends and issues."--Vydavatelská anotace