Soap, sex, and cigarettes : a cultural history of American advertising

"Examines how American advertising both mirrors society and creates it. From the first newspaper advertisement in colonial times to today's online viral advertising, the text explores how advertising grew in America, how products and brands were produced and promoted, and how advertisement...

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Bibliographic Details
Main Author Sivulka, Juliann, 1950- (Author)
Format Book
LanguageEnglish
Published Boston, MA : Wadsworth Cengage Learning, c2012
Edition2nd ed.
Subjects
reklama a propagace > Spojené státy americké
dějiny reklamy > Spojené státy americké
reklama a propagace > sociální aspekty
advertising > United States
history of advertising > United States
advertising > social aspects
přehledy
surveys
Online AccessAnotace
Obsah
ISBN9781133311133 1-133-31113-X
Physical Descriptionxvi, 430 s. : il. ; 23 cm

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Summary:"Examines how American advertising both mirrors society and creates it. From the first newspaper advertisement in colonial times to today's online viral advertising, the text explores how advertising grew in America, how products and brands were produced and promoted, and how advertisements and agencies reflect and introduce cultural trends and issues."--Vydavatelská anotace
Bibliography:Obsahje bibliografii (s. 409-416) a rejstřík
ISBN:9781133311133 1-133-31113-X
Physical Description:xvi, 430 s. : il. ; 23 cm

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