The social media MBA : your competitive edge in social media strategy development & delivery

• Main Authors: Holloman, Christer, 1980- (Author), Adeyeri, Eb (Author)
• Format: Book
• Language: English
• Published: Chichester, West Sussex, U.K. : Wiley, c2012
• Subjects: sociální média; sociální sítě; internetový marketing; řízení vztahů se zákazníky; strategický management; social media; social networks; Internet marketing; customer relationship management; strategic planning; případové studie; case studies
• ISBN: 9781119963233
• Physical Description: x, 265 s. : il. ; 24 cm

"It's a fact that companies so far have only scratched the surface of what can be achieved with social media. Whatever continent, industry, company size, current degree of social media adoption or your job title, the purpose of this book is to inspire you to see how you can raise the bar f...