Marketing for hospitality and tourism

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Bibliographic Details
Main Authors	Kotler, Philip, 1931- (Author), Bowen, John T. (Author), Makens, James C. (Author)
Format	Book
Language	English
Published	Harlow : Pearson, c2014
Edition	6th ed.
Subjects	cestovní ruch marketing destinací management cestovního ruchu marketingová komunikace pohostinství pohostinská zařízení marketingový management marketing cestovního ruchu tourism destination marketing tourism management communication in marketing catering trade catering facilities marketing management tourism marketing případové studie učebnice case studies textbooks
ISBN	9781292020037 1-292-02003-2
Physical Description	ii, 630 s. : barev. il. ; 28 cm

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Holdings details from Knihovna UTB
Status	More Information	Location	Call Number
Status 30 days	More Information	Location Open access collection	Call Number 338/KOTLER,P.
Status Long term loan – Due: 31.12.2028	More Information	Location FaME	Call Number 338.3/.4/KOTLER,P.

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Holdings details from Studovna UH
Status	More Information	Location	Call Number
Status In house loan	More Information	Location Study room UH	Call Number 338/KOTLER,P.