Marketing for hospitality and tourism

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Bibliographic Details
Main Authors: Kotler, Philip, 1931- (Author), Bowen, John T. (Author), Makens, James C. (Author)
Format: Book
Language: English
Published: Harlow : Pearson, c2014
Edition: 6th ed.
Subjects:
cestovní ruch
marketing destinací
management cestovního ruchu
marketingová komunikace
pohostinství
pohostinská zařízení
marketingový management
marketing cestovního ruchu
tourism
destination marketing
tourism management
communication in marketing
catering trade
catering facilities
marketing management
tourism marketing
případové studie
učebnice
case studies
textbooks
ISBN: 9781292020037 1-292-02003-2
Physical Description: ii, 630 s. : barev. il. ; 28 cm

Cover

Table of contents

ikona NpovdaGlossary of Terms
Status Description Location Call Number
Status
In house loan 		Description

Location
 Study room UH Call Number 338/KOTLER,P.
Status
Long term loan – Due : 20.12.2024 		Description

Location
 FaME Call Number 338.3/.4/KOTLER,P.
Status
30 days – Due : 03.05.2024  Recall This 		Description

Location
 Open access collection Call Number 338/KOTLER,P.

Status Description Location Call Number
In house loan Study room UH 338/KOTLER,P.
Long term loan - Due : 20.12.2024 FaME 338.3/.4/KOTLER,P.
30 days - Due : 03.05.2024  Recall This Open access collection 338/KOTLER,P.

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