The essentials of marketing research

• Main Author: Silver, Lawrence S., 1948- (Author)
• Other Authors: Wrenn, Bruce.
• Format: Book
• Language: English
• Published: New York ; London : Routledge, 2013
• Edition: 3rd ed.
• Subjects: marketingový výzkum; marketing research; případové studie; case studies
• ISBN: 9780415899291; 978-0-415-89928-4; 978-0-203-18259-8
• Physical Description: x, 362 s. : il. ; 27 cm
• Item Description: Rev. vyd.: Marketing research : text and cases / Bruce Wrenn, Robert E. Stevens, David L. Loudon. 2nd ed.