Description: Marketing database analytics :

Marketing database analytics : transforming data for competitive advantage

Saved in:

Bibliographic Details
Main Author:	Banasiewicz, Andrew D. (Author)
Format:	Book
Language:	English
Published:	New York ; London : Routledge, 2013
Subjects:	marketing marketingový výzkum analýza dat zpracování dat databáze marketing research data analysis data processing databases monografie monographs
ISBN:	9780415657877 978-0-415-65788-4 978-0-203-07646-0
Physical Description:	xix, 376 s. : il. ; 26 cm

Description
Bibliography:	Obsahuje bibliografii a rejstřík
ISBN:	9780415657877 978-0-415-65788-4 978-0-203-07646-0