Ambush marketing in sports : theory and practice

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Bibliographic Details
Main Author Nufer, Gerd, 1970- (Author)
Format Book
LanguageEnglish
Published London ; New York : Routledge, 2013
SeriesRoutledge sports marketing
Subjects
sport
marketing
guerilla marketing
sponzorství
sports
corporate sponsorship
studie
studies
ISBN9780415626781
978-0-203-37128-2
Physical Descriptionxiv, 157 s. : il. ; 24 cm

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Bibliography:Obsahuje bibliografii a rejstřík
ISBN:9780415626781
978-0-203-37128-2
Physical Description:xiv, 157 s. : il. ; 24 cm

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