Consumer behavior analysis : (a) rational approach to consumer choice

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Bibliographic Details
Other Authors	Hantula, Donald A. (Editor), Wells, Victoria K. (Editor)
Format	Book
Language	English
Published	London : Routledge, 2013
Edition	1st pub.
Subjects	spotřebitelské chování sociologie spotřeby sociologický výzkum consumer behavior sociology of consumption sociological research kolektivní monografie collective monographs
ISBN	9780415519205
Physical Description	ix, 255 s. : il. ; 26 cm

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