Gender, culture, and consumer behavior

"When considering how we should introduce this volume, we reflected on our own lives as women who both grew up in America, but whose heritages are distinct. We are both daughters of male liberal arts professors who provided most of the family income, while our mothers focused on child-rearing a...

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Bibliographic Details
Other Authors: Otnes, Cele, 1960- (Editor), Tuncay-Zayer, Linda (Editor)
Format: Book
Language: English
Published: New York : Routledge, 2012
Subjects:
spotřebitelské chování
sociologie spotřeby
gender
consumer behavior
sociology of consumption
kolektivní monografie
collective monographs
ISBN: 9781848729469
Physical Description: xxxi, 450 s. : il. ; 24 cm

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Table of contents

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020 |a 9781848729469  |q (váz.) 
040 |a CBD007  |b cze  |d ZLD002 
072 7 |a 366  |x Ochrana spotřebitele. Chování spotřebitele  |2 Konspekt  |9 18 
080 |a 366.1  |2 MRF 
080 |a 316.334.2:366.1  |2 MRF 
080 |a 316.66-055.1/.3  |2 MRF 
080 |a (048.8:082)  |2 MRF 
245 0 0 |a Gender, culture, and consumer behavior /  |c edited by Cele C. Otnes, Linda Tuncay Zayer 
260 |a New York :  |b Routledge,  |c 2012 
300 |a xxxi, 450 s. :  |b il. ;  |c 24 cm 
500 |a Terminologický slovník 
504 |a Obsahuje bibliografie a rejstříky 
520 |a "When considering how we should introduce this volume, we reflected on our own lives as women who both grew up in America, but whose heritages are distinct. We are both daughters of male liberal arts professors who provided most of the family income, while our mothers focused on child-rearing and community activities, as well as by-choice educational pursuits and forays into the working world. Linda is a first-generation American whose parents emigrated to the U.S. in 1970. Cele's ancestors were early U.S. settlers whose families relied on hard work and the G.I. Bill to fend off blows dealt by the Depression. We decided to offer examples of how gender, culture and consumption intersect in memories that demonstrate the dramatic and dynamic changes in these three areas over our lifetimes"--Vydavatelská anotace 
650 0 7 |a spotřebitelské chování  |7 ph125966  |2 czenas 
650 0 7 |a sociologie spotřeby  |7 ph135283  |2 czenas 
650 0 7 |a gender  |7 ph175751  |2 czenas 
650 0 9 |a consumer behavior  |2 eczenas 
650 0 9 |a sociology of consumption  |2 eczenas 
650 0 9 |a gender  |2 eczenas 
655 7 |a kolektivní monografie  |7 fd501537  |2 czenas 
655 9 |a collective monographs  |2 eczenas 
700 1 |a Otnes, Cele,  |d 1960-  |7 jcu2013782448  |4 edt 
700 1 |a Tuncay-Zayer, Linda  |7 jcu2013782457  |4 edt 
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952 |0 0  |1 0  |4 0  |6 366GENDER  |7 0  |8 BOOK  |9 125229  |a UTBZL  |b UTBZL  |c 010  |d 2014-01-21  |l 1  |m 1  |o 366/GENDER  |p 420010151529  |q 2028-12-21  |r 2019-08-26  |v 1588.00  |w 2019-08-26  |x N:nákup;  |y 08 

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