Strategic brand management : building, measuring, and managing brand equity

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Bibliographic Details
Main Author Keller, Kevin Lane, 1956- (Author)
Format Book
LanguageEnglish
Published Harlow : Pearson, c2013
Edition4th ed., global ed.
Subjects
řízení značky
strategický management
marketingový management
brand management
strategic planning
marketing management
učebnice
textbooks
ISBN9780273779414 0-273-77941-9
Physical Description590 s. : il. ; 28 cm

Cover

TOC from ObalkyKnih.cz
More Information
Item Description:"Autorised adaptation from the United States edition, entitled Strategic Brand Management, 4th Edition, ISBN: 978-0-13-266425-7 by Kevin Lane Keller, published by Pearson Education, Inc., c2013."--Tiráž
"Always learning"--Obálka
Bibliography:Obsahuje bibliografické odkazy a rejstřík
ISBN:9780273779414 0-273-77941-9
Physical Description:590 s. : il. ; 28 cm

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