Strategic brand management : building, measuring, and managing brand equity

• Main Author: Keller, Kevin Lane, 1956- (Author)
• Format: Book
• Language: English
• Published: Harlow : Pearson, c2013
• Edition: 4th ed., global ed.
• Subjects: řízení značky; strategický management; marketingový management; brand management; strategic planning; marketing management; učebnice; textbooks
• ISBN: 9780273779414 0-273-77941-9
• Physical Description: 590 s. : il. ; 28 cm
• Item Description: "Autorised adaptation from the United States edition, entitled Strategic Brand Management, 4th Edition, ISBN: 978-0-13-266425-7 by Kevin Lane Keller, published by Pearson Education, Inc., c2013."--Tiráž; "Always learning"--Obálka