Strategic planning for public relations

• Main Author: Smith, Ronald D., 1948- (Author)
• Corporate Author: EBSCO Publishing (firma)
• Format: eBook
• Language: English
• Published: New York ; London : Routledge, 2013
• Edition: 4th ed.
• Subjects: public relations; strategický management; strategic planning; elektronické knihy; monografie; monographs; electronic books
• ISBN: 9780203081242
• Physical Description: 1 online zdroj (xxxv, 520 s.)