Marketing communications : brands, experiences and participation

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Bibliographic Details
Main Author Fill, Chris, 1953- (Author)
Format Book
LanguageEnglish
Published Harlow : Pearson, 2013
Edition6th ed.
Subjects
marketing
marketingová komunikace
strategický marketing
řízení značky
communication in marketing
strategic marketing
brand management
učebnice
textbooks
ISBN9780273770541
Physical Descriptionxliii, 820 s. : il. ; 27 cm

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Item Description:"Always learning"--Z obálky
Bibliography:Obsahuje bibliografie a rejstřík
ISBN:9780273770541
Physical Description:xliii, 820 s. : il. ; 27 cm

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