Description: Marketing communications :

Marketing communications : brands, experiences and participation

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Bibliographic Details
Main Author:	Fill, Chris, 1953- (Author)
Format:	Book
Language:	English
Published:	Harlow : Pearson, 2013
Edition:	6th ed.
Subjects:	marketing marketingová komunikace strategický marketing řízení značky communication in marketing strategic marketing brand management učebnice textbooks
ISBN:	9780273770541
Physical Description:	xliii, 820 s. : il. ; 27 cm

Description
Item Description:	"Always learning"--Z obálky
Bibliography:	Obsahuje bibliografie a rejstřík
ISBN:	9780273770541