Handbook of research on international advertising

• Corporate Author: EBSCO Publishing (firma)
• Other Authors: Okazaki, Shintaro (Editor)
• Format: eBook
• Language: English
• Published: Cheltenham ; Northampton : Edward Elgar Publishing, c2012
• Subjects: reklama a propagace; kulturní vlivy; interkulturní komunikace; mezinárodní marketing; advertising; culture's influence; intercultural communication; export marketing; příručky; elektronické knihy; handbooks, manuals, etc; electronic books
• ISBN: 9781848448582; 978-1-781-00104-2
• Physical Description: 1 online zdroj (xxiv, 543 s.) : il.