Marketing across cultures

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Bibliographic Details
Main Authors: Usunier, Jean-Claude, 1929-2005 (Author), Lee, Julie Anne (Author)
Format: Book
Language: English
Published: Harlow, England : Pearson, 2013
Edition: 6th ed.
Series: Always learning
Subjects:
mezinárodní marketing > sociální aspekty
interkulturní komunikace
export marketing > social aspects
intercultural communication
učebnice
textbooks
ISBN: 9780273757733
Physical Description: xviii, 478 s. : il. ; 25 cm

Cover

Table of contents

ikona NpovdaGlossary of Terms
Status Description Location Call Number
Status
Long term loan – Due : 01.09.2026 		Description

Location
 FMK Call Number 339.138/USUNIER,J.-C.
Status
Long term loan – Due : 31.12.2027 		Description

Location
 FMK Call Number 339.138/USUNIER,J.-C.
Status
30 days 		Description

Location
 Open access collection Call Number 339.138/USUNIER,J.-C.
Status
In house loan 		Description

Location
 Study room - 3rd floor Call Number 339.138/USUNIER,J.-C.

Status Description Location Call Number
Long term loan - Due : 01.09.2026 FMK 339.138/USUNIER,J.-C.
Long term loan - Due : 31.12.2027 FMK 339.138/USUNIER,J.-C.
30 days Open access collection 339.138/USUNIER,J.-C.
In house loan Study room - 3rd floor 339.138/USUNIER,J.-C.

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