Marketing across cultures

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Bibliographic Details
Main Authors Usunier, Jean-Claude, 1929-2005 (Author), Lee, Julie Anne (Author)
Format Book
LanguageEnglish
Published Harlow, England : Pearson, 2013
Edition6th ed.
SeriesAlways learning
Subjects
ISBN9780273757733
Physical Descriptionxviii, 478 s. : il. ; 25 cm

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Holdings details from Knihovna UTB
Status In house loan More Information Location Study room - 3rd floor Call Number 339.138/USUNIER,J.-C.
Status 30 days More Information Location Open access collection Call Number 339.138/USUNIER,J.-C.
Status Long term loan Due: 31.12.2027 More Information Location FMC Call Number 339.138/USUNIER,J.-C.
Status Long term loan Due: 01.09.2026 More Information Location FMC Call Number 339.138/USUNIER,J.-C.