Holdings: Strategic marketing management

Strategic marketing management

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Bibliographic Details
Main Author:	Chernev, Alexander (Author)
Other Authors:	Kotler, Philip, 1931- (Author of introduction, etc.)
Format:	Book
Language:	English
Published:	[Chicago] : Cerebellum Press, c2012
Edition:	7th ed.
Subjects:	marketingový management strategický marketing marketing management strategic marketing
ISBN:	9781936572151
Physical Description:	vi, 246 s. : il. ; 24 cm

Status	Description	Location	Call Number
Status 30 days	Description Location	Open access collection	Call Number	339.138/CHERNEV,A.

Status	Description	Location	Call Number
30 days		Open access collection	339.138/CHERNEV,A.