Strategic marketing management

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Bibliographic Details
Main Author Chernev, Alexander (Author)
Other Authors Kotler, Philip, 1931- (Author of introduction, etc.)
Format Book
LanguageEnglish
Published [Chicago] : Cerebellum Press, c2012
Edition7th ed.
Subjects
marketingový management
strategický marketing
marketing management
strategic marketing
ISBN9781936572151
Physical Descriptionvi, 246 s. : il. ; 24 cm

Cover

ikona Nápověda Glossary of Terms
Status More Information Location Call Number
Holdings details from Knihovna UTB
Status 30 days More Information Location Open access collection Call Number 339.138/CHERNEV,A.

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