Managing technological innovation : competitive advantage from change

• Main Author: Betz, Frederick, 1937- (Author)
• Format: Book
• Language: English
• Published: Hoboken, N.J. : Wiley, c2011
• Edition: 3rd ed.
• Subjects: management inovací; inovace; průmyslový výzkum; technologický rozvoj; innovation management; innovations; industrial research; technological development; monografie; monographs
• ISBN: 9780470547823
• Physical Description: xv, 362 s. : il. ; 25 cm

"Frederick Betz is one of the original creators of "technology management" and was Director of the TM program at the NSF. His first book on Management of Technology published by Prentice Hall 16 years ago has been acknowledged as setting the foundation for the subject. Betz further he...